March 10, 2016

Ross Wins Most ADDY Awards for Trinidad and Tobago

For the second year in a row Ross Advertising wins the most ADDY Awards, making it the #1 award winning agency in Trinidad, and the region.


It was an all round spectacular performance for local ad agencies at this year’s awards which included entries from 33 companies in the Caribbean Advertising Federation (CAF). In the end, T&T won the most awards.


ROSS Advertising emerged as the leading regional agency, winning a total of 32 awards: 8 Gold and 24 Silvers. No other local agency won more awards than Ross advertising.


The agency continued to win awards for some of this country’s best loved local brands such as Caribbean Airlines; TSTT; NGC and MovieTowne.


Some of ROSS’s awards included Gold for Caribbean Airlines “We’ve got the Caribbean Humming” Campaign. The judges expressed their admiration for this concept, stating, “Nice art direction. The concept really conveyed a feeling of the joy of flying to their destinations”.


Another big winner was ReThink’s “ifHappiness” campaign, sponsored by NGC which copped several awards, including God. The international judges described the ifHappiness campaign as “a very unique concept, flawlessly executed with great production values”.


Popular brands such as MovieTowne; Rizzoni’s Restaurant; TSTT and Toyota also walked with Silver awards, adding to ROSS’s winning sweep.


ROSS also showcased its ability to win awards for meaningful causes with a Silver award for BG T&T’s “Don’t Text and Drive, Road Safety Campaign. The campaign also received a Silver award for Copywriting.


The Ross Advertising creative team has now been compounded to include

Ernie Ross (CEO/Creative Director), Gerry Ross (COO), Chester Parris (Senior Partner/Creative Director) and Marvin Imamshah (Executive Creative Director).


The American Advertising Federation (AAF) hosts the advertising industry’s most comprehensive and prestigious competition recognising creative excellence in advertising. It is the world’s largest advertising competition with over 50,000 entries annually.